PREFERENCES MOVED, HONDA HAS STOPPED THE PRODUCTION OF BRIO IN INDIA
- Posted 6 years ago
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Customer preference
has started to move towards comparatively bigger models, a tendency similar to
other worldwide markets.
Honda, a Japanese car
manufacturer has stopped making of its entry-level
hatchback Brio in India, cutting short the vehicle's over seventeen-year long
stint in the country.
Customer
preference has started to shift towards comparatively bigger models, a trend
similar to other global markets.
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Honda Cars India, the company's wholly-owned ancillary, plans to increase
sales and visibility of its compact sedan Amaze which would now be its
entry-level offering in the Indian market.
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Honda Cars India Senior Vice
President and Director (Sales and Marketing) Rajesh Goel told PTI, "Our
entry car is now Amaze. We have stopped production of Brio and as of now we do
not aim to bring next generation Brio into India,"
Honda had
launched Brio in September 2001 and has sold around 97,000 units till date.
"A sedan was the top seller in India last
year. It is a classic motorisation cycle followed in every country and it's in
India the modernization pace is much slower than other countries," Goyal
said.
Conceptually, this change should have happened
6-7 years prior, he added.
When asked if the company would like to bring in
any new entry-level model in Brio's place, Goyal said: "Amaze is going to
be our entry model in the Indian market."
Jazz and WR-V are other two models which would
cater to the small car requirements, he added.
In 2017, due to poor demand the auto
manufacturer had stopped selling its multi purpose vehicle (MPV) Mobilio in the
country. Launched in July 2014 in India, Honda had sold a total of 40,789 units
of Mobilio in the country.